This is an example of how some companies think outside the box to reach the LGBT consumer. Rowse Honey, United Kingdom honey manufacturer, spoofs the classic Goldilocks fairy tale with this commercial featuring a studly gay trio making breakfast and doing the daily morning chores.

Right off the bat you know this is going to be hilarious because as they are saying how healthy and all this breakfast is for you, one of them goes “Yaaasss.” I almost lost it laughing so hard. I mean the banter between these bears is epic and you totally forget it is a commercial for Rowse Honey. Absolute marketing genius and a smart way to reach the the LGBT customers who would be enticed to buy its product. WATCH

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